Top 20 ecommerce metrics you should track

Whether you're a seasoned ecommerce veteran or just starting out, here are the top 20 metrics you should be monitoring:

1. Conversion Rate: The percentage of visitors who make a purchase on your website. A high conversion rate indicates effective marketing and a compelling user experience.

2. Average Order Value (AOV): The average amount spent by customers in a single transaction. Increasing AOV can boost revenue without necessarily attracting more customers.

3. Customer Acquisition Cost (CAC): The amount of money spent on acquiring a new customer. Monitoring CAC helps ensure that your marketing efforts are cost-effective.

4. Customer Lifetime Value (CLV): The total revenue a customer generates over their entire relationship with your business. Increasing CLV is crucial for sustainable growth.

5. Cart Abandonment Rate: The percentage of shoppers who add items to their cart but leave before completing the purchase. Reducing cart abandonment can significantly increase revenue.

6. Website Traffic: The number of visitors to your site. Monitoring traffic helps you understand the effectiveness of your marketing efforts and identify areas for improvement.

7. Bounce Rate: The percentage of visitors who leave your site after viewing only one page. A high bounce rate may indicate issues with site design or content.

8. Average Session Duration: The average amount of time visitors spend on your site. Longer sessions typically indicate higher engagement.

9. Customer Retention Rate: The percentage of customers who return to make a repeat purchase. Building a loyal customer base is essential for long-term success.

10. Inventory Turnover Rate: The number of times your inventory is sold and replaced within a specific period. Optimizing inventory turnover helps prevent stockouts and minimize storage costs.

11. Gross Profit Margin: The percentage of revenue that exceeds the cost of goods sold. Monitoring gross profit margin helps ensure that your business is financially healthy.

12. Return on Investment (ROI): The ratio of net profit to the cost of an investment. Calculating ROI helps evaluate the effectiveness of marketing campaigns and other initiatives.

13. Customer Satisfaction (CSAT): Measures the level of satisfaction customers have with your products or services. Happy customers are more likely to become repeat buyers and brand advocates.

14. Net Promoter Score (NPS): Measures customer loyalty and likelihood to recommend your brand to others. A high NPS indicates strong customer advocacy.

15. Email Open Rate: The percentage of recipients who open your marketing emails. Email remains a powerful tool for driving sales and engagement.

16. Click-Through Rate (CTR): The percentage of recipients who click on a link in your email or ad. A high CTR indicates that your messaging is resonating with your audience.

17. Abandoned Cart Recovery Rate: The percentage of abandoned carts that are recovered through targeted follow-up efforts. Implementing effective recovery strategies can recapture lost revenue.

18. Mobile Conversion Rate: The percentage of visitors who make a purchase on a mobile device. With the increasing prevalence of mobile shopping, optimizing for mobile conversion is critical.

19. Social Media Engagement: Measures likes, comments, shares, and other interactions on your social media posts. Engaging content can drive traffic and increase brand awareness.

20. Customer Churn Rate: The percentage of customers who stop doing business with your company over a specific period. Reducing churn is essential for maintaining steady growth.

By tracking these key metrics regularly, you can gain valuable insights into your ecommerce business and make data-driven decisions to optimize performance and drive growth. Remember that the specific metrics that matter most to your business may vary depending on your industry, target audience, and goals. Continuously monitor and analyze your data to identify trends, spot opportunities, and stay ahead of the competition.