A Use Case for an E-commerce Skin Care Brand As digital marketing becomes more data-driven, companies are looking for better ways to...

A beginners guide to options for getting your Shopify data into Google Big Query. Start here! This article on RudderStack explains how to...

This SEMrush article outlines key Google Analytics metrics, explaining how each can inform data-driven decisions to improve website...

Looking for alternatives to Google Analytics? SEMrush’s blog article outlines 15 options that cater to a variety of analytics needs, from...

I f you haven't heard about Zoho (the Google of India) then now is the time to take a look. With their comprehensive suite of cloud apps...

The why of Tik Tok analytics In the realm of social media marketing, TikTok has swiftly emerged as a powerhouse platform, boasting over a...

Accounting is a fundamental aspect of any business, ensuring financial transparency, compliance, and operational efficiency. As...

The artist formerly know as Affinity analysis The following article on Medium is a nice snap shot of why Affinity analysis is important...

Social media metrics start here! To truly harness its social media power, marketers need to measure the effectiveness of their social...

A little thing called AI and Chat GTP :) Understanding AI in Digital Marketing Analytics At its core, AI utilizes algorithms to analyze...

A few reasons we love Supermetrics Amidst the plethora of tools available, Supermetrics stands out as a powerhouse for marketers seeking...

In the dynamic landscape of digital marketing, data is the cornerstone of success. Understanding user behavior, optimizing campaigns, and...

Whether you're a seasoned ecommerce veteran or just starting out, here are the top 20 metrics you should be monitoring: Conversion Rate:...

Hint: We really mean Google Big Query :) A data warehouse serves as a centralized repository that consolidates disparate data sources,...

In the dynamic landscape of digital marketing, where consumer behavior evolves rapidly and competition intensifies by the minute, the...