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How to Store Marketing Data in a Data Warehouse
A Use Case for an E-commerce Skin Care Brand As digital marketing becomes more data-driven, companies are looking for better ways to...
Richard D
Mar 1, 20255 min read
How to get Shopify data into Big Query
A beginners guide to options for getting your Shopify data into Google Big Query. Start here! This article on RudderStack explains how to...
Richard D
Nov 23, 20241 min read
12 Key Google Analytics Metrics to Track (Semrush Approved!)
This SEMrush article outlines key Google Analytics metrics, explaining how each can inform data-driven decisions to improve website...
Richard D
Nov 11, 20241 min read
GA4 Alternatives? Start Here.
Looking for alternatives to Google Analytics? SEMrush’s blog article outlines 15 options that cater to a variety of analytics needs, from...
Richard D
Nov 11, 20241 min read
Zoho Social? The best Social Media tool for small businesses?
I f you haven't heard about Zoho (the Google of India) then now is the time to take a look. With their comprehensive suite of cloud apps...
Richard D
Sep 2, 20242 min read
Tik Tok Analytics for Ecommerce Brands
The why of Tik Tok analytics In the realm of social media marketing, TikTok has swiftly emerged as a powerhouse platform, boasting over a...
Richard D
May 12, 20242 min read
E-commerce Accounting vs. Traditional Accounting: A Comparative Guide
Accounting is a fundamental aspect of any business, ensuring financial transparency, compliance, and operational efficiency. As...
Richard D
Apr 22, 20242 min read
How to Find Products Commonly Purchased Together
The artist formerly know as Affinity analysis The following article on Medium is a nice snap shot of why Affinity analysis is important...
Richard D
Apr 7, 20242 min read
Top 10 Social Media Metrics
Social media metrics start here! To truly harness its social media power, marketers need to measure the effectiveness of their social...
Richard D
Apr 6, 20243 min read
How to use AI in digital marketing analytics
A little thing called AI and Chat GTP :) Understanding AI in Digital Marketing Analytics At its core, AI utilizes algorithms to analyze...
Richard D
Mar 18, 20242 min read
Unlocking Marketing Insights: Top Reasons to Use Supermetrics for Data Analytics
A few reasons we love Supermetrics Amidst the plethora of tools available, Supermetrics stands out as a powerhouse for marketers seeking...
Richard D
Mar 10, 20242 min read
Best new GA4 features
In the dynamic landscape of digital marketing, data is the cornerstone of success. Understanding user behavior, optimizing campaigns, and...
Richard D
Feb 25, 20242 min read
Top 20 ecommerce metrics you should track
Whether you're a seasoned ecommerce veteran or just starting out, here are the top 20 metrics you should be monitoring: Conversion Rate:...
Richard D
Feb 17, 20243 min read
Why do you need a data warehouse for marketing data?
Hint: We really mean Google Big Query :) A data warehouse serves as a centralized repository that consolidates disparate data sources,...
Richard D
Feb 17, 20242 min read
Why is data important for digital marketing?
In the dynamic landscape of digital marketing, where consumer behavior evolves rapidly and competition intensifies by the minute, the...
Richard D
Feb 17, 20242 min read
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